{"product_id":"finding-the-force-of-the-star-wars-franchise-fans-merchandise-and-critics-by-matthew-wilhelm-kapell-john-shelton-lawrence","title":"Finding the Force of the Star Wars Franchise: Fans, Merchandise, and Critics \/ by Matthew Wilhelm Kapell \u0026 John Shelton Lawrence","description":"\u003cp\u003ePeter Lang, 2006. Trade paperback. VG. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIn 1977 a single film called \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStar Wars\u003c\/span\u003e\u003cspan\u003e exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStar Wars\u003c\/span\u003e\u003cspan\u003e has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStar Wars\u003c\/span\u003e\u003cspan\u003e at the center of world popular culture.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eFinding the Force of the Star Wars Franchise\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebrings together contributors who critically analyze the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStar Wars\u003c\/span\u003e\u003cspan\u003e universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.\u003c\/span\u003e\u003c\/p\u003e","brand":"Desierto Books","offers":[{"title":"Default Title","offer_id":56441541329062,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/3465\/5654\/files\/starwars.webp?v=1778016009","url":"https:\/\/249f2c-1b.myshopify.com\/products\/finding-the-force-of-the-star-wars-franchise-fans-merchandise-and-critics-by-matthew-wilhelm-kapell-john-shelton-lawrence","provider":"DESIERTO BOOKS","version":"1.0","type":"link"}